Southeast Asia – Market fastest growing game world

Along with encouraging economic status and poor infrastructure, Southeast Asia also share some common ground with Western culture, and this will be an advantage to increase investment future growth. Habit of using social networking similarities, with the percentage of people on Facebook, Twitter and Instagram making highly targeted marketing and expanding the user becomes much easier. Currently, more than half of the top 20 mobile game business is the highest form area from Western companies.

Each game in the industry when it comes to Asian markets, most people think about the development areas such as Japan and South Korea or China for speedy growth in recent years. However, a new report from research institutions Newzoo co-production with the Casual Connect, said that not only the water in the game industry is developing rapidly, but the Southeast Asian region are now generate large profits.

Tổng doanh thu game trong năm 2014 của top 6 nước khu vực Đông Nam Á

Total revenue in the 2014 game 6 of the top countries in Southeast Asia

In the report of Southeast Asian gaming market, Newzoo confirmed that this region is rapidly growing gaming market in the world, very suitable for mobile game companies to penetrate the West. Among the countries of Southeast Asia, Vietnam, Singapore, Philippines, Malaysia, Thailand and Indonesia has brought more than 99% of total sales of $ 1 billion regional game, and the number is expected to rise to 2 , $ 2 billion in 2017.

So sánh các thông số về ngành game ở Đông Nam Á với Đông Âu và Mỹ Latin

Comparing the parameters of the game industry in Southeast Asia to Eastern Europe and Latin America

Mostly, strong growth in Southeast Asia is sticking pace of modernization of the region, especially for parts of internet users. Because some areas lack the infrastructure to provide a network cable internet and high speed stability, their economy is jump directly to the mobile internet, similar to the situation in India and South America . However, growth in Southeast Asia will be far ahead of other regions due to strong GDP growth over time.

Mức độ phổ biến của các mạng xã hội ở top 6 nước Đông Nam Á

Prevalence of social networks in the top six countries in Southeast Asia

Along with encouraging economic status and poor infrastructure, Southeast Asia also share some common ground with Western culture, and this will be an advantage to increase investment future growth. Habit of using social networking similarities, with the percentage of people on Facebook, Twitter and Instagram making highly targeted marketing and expanding the user becomes much easier. Currently, more than half of the top 20 mobile game business is the highest form area from Western companies.

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